Rory Sutherland is vice-chair at Ogilvy UK and writes a regular column for Impact.
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Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Rory Sutherland is vice-chair at Ogilvy UK and writes a regular column for Impact.
Opinion
Rory Sutherland: All else being equal
In statistical questions, it is possible to be confidently and monumentally wrong, yet for that fact to be invisible to large groups of otherwise educated people – especially yourself.
Rory Sutherland
Opinion
Rory Sutherland: On the bias
Rory Sutherland discusses the discrepancy between how people evaluate their own lives “locally”, contrasted with what they think of life “in general”.
Rory Sutherland
Opinion
Rory Sutherland: The value of nothing
In his most recently published Impact column, Rory Sutherland reflects on the real price of overquantifying.
Rory Sutherland
In the face of artificial intelligence’s text and language analysis potential, how should sentiment analysis evolve… https://t.co/QF2g5ppYwj
Advertising spending in the UK was flat in the first quarter of 2023 with 0.1% growth from the same period last yea… https://t.co/D7rj2drnRH
From the latest @ImpactMRS diamonds are arguably the ultimate luxury status symbol – but, in a changing world, insi… https://t.co/lswG6HEIol
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The world's leading job site for research and insight
Care Quality Commission
Senior Researcher
£37,694 (National Framework) or £42,863 (London Framework)
Spalding Goobey Associates
Associate Director (RM/AD) – Qualitative – Behaviour led insight that drives growth
£45,000–£60,000 + bens
Hasson Associates
Qual SRE/Insight Manager
£35000–40000
In the face of artificial intelligence’s text and language analysis potential, how should sentiment analysis evolve… https://t.co/QF2g5ppYwj
Advertising spending in the UK was flat in the first quarter of 2023 with 0.1% growth from the same period last yea… https://t.co/D7rj2drnRH
From the latest @ImpactMRS diamonds are arguably the ultimate luxury status symbol – but, in a changing world, insi… https://t.co/lswG6HEIol
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Care Quality Commission
Senior Researcher
£37,694 (National Framework) or £42,863 (London Framework)
Spalding Goobey Associates
Associate Director (RM/AD) – Qualitative – Behaviour led insight that drives growth
£45,000–£60,000 + bens
Hasson Associates
Qual SRE/Insight Manager
£35000–40000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON