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Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
News and opinion about how the FMCG industry is using market research and insight to transform business.
News
YouGov to buy GfK’s consumer panel business
GfK has agreed to sell its European Consumer Panel business to YouGov for €315m, with the divestment necessary to obtain anti-trust approvals for the merger of GfK with NIQ.
Katie McQuater
News
Low income, younger and black people most affected by cost-of-living crisis
People are cutting back their spending and social lives as a result of the cost-of-living crisis, with low-income households, younger people and back people the most likely to be impacted by rising prices, according to a report from the National Centre for Social Research (NatCen).
Katie McQuater
News
Consumers have ‘resilient mindset’ in face of uncertainty, finds survey
A majority of people expect their disposable income to remain the same or improve within the next 12 months despite economic uncertainty, according to a survey on consumer goods, retail and travel from Accenture.
Featured company
In the face of artificial intelligence’s text and language analysis potential, how should sentiment analysis evolve… https://t.co/QF2g5ppYwj
Advertising spending in the UK was flat in the first quarter of 2023 with 0.1% growth from the same period last yea… https://t.co/D7rj2drnRH
From the latest @ImpactMRS diamonds are arguably the ultimate luxury status symbol – but, in a changing world, insi… https://t.co/lswG6HEIol
The world's leading job site for research and insight
Hasson Associates
Financial Services – Associate Director
£50000–55000
Hasson Associates
Financial Services Team- SRE/RM
£35000–40000
Hasson Associates
Junior Research Executive – Thought Leadership
£24000–26000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Financial Services – Associate Director
£50000–55000
Hasson Associates
Financial Services Team- SRE/RM
£35000–40000
Hasson Associates
Junior Research Executive – Thought Leadership
£24000–26000
In the face of artificial intelligence’s text and language analysis potential, how should sentiment analysis evolve… https://t.co/QF2g5ppYwj
Advertising spending in the UK was flat in the first quarter of 2023 with 0.1% growth from the same period last yea… https://t.co/D7rj2drnRH
From the latest @ImpactMRS diamonds are arguably the ultimate luxury status symbol – but, in a changing world, insi… https://t.co/lswG6HEIol
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Financial Services – Associate Director
£50000–55000
Hasson Associates
Financial Services Team- SRE/RM
£35000–40000
Hasson Associates
Junior Research Executive – Thought Leadership
£24000–26000
Featured company
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON