All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Opinion and analysis of the latest trends in market research and customer understanding.
Opinion
Tune in to the silence
In an age of ceaseless commentary via social media networks, Louise McLaren argues why it is important to look outside of the noise to cohorts of people whose needs are perhaps not being met.
Louise McLaren
Opinion
They live among us: Behavioural scientists in the wild
Alex McCluckie reflects on a recent experience of behavioural science in action and ponders the benefits of deliberate exploration.
Alex McCluckie
Opinion
One day in the life of a Market Research Apprentice
Sophie Tucker shares her experiences as a market research executive apprentice at The Walt Disney Company, just over a year after the apprenticeship launched.
In the face of artificial intelligence’s text and language analysis potential, how should sentiment analysis evolve… https://t.co/QF2g5ppYwj
Advertising spending in the UK was flat in the first quarter of 2023 with 0.1% growth from the same period last yea… https://t.co/D7rj2drnRH
From the latest @ImpactMRS diamonds are arguably the ultimate luxury status symbol – but, in a changing world, insi… https://t.co/lswG6HEIol
The world's leading job site for research and insight
Hasson Associates
Financial Services – Associate Director
£50000–55000
Hasson Associates
Financial Services Team- SRE/RM
£35000–40000
Hasson Associates
Junior Research Executive – Thought Leadership
£24000–26000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Financial Services – Associate Director
£50000–55000
Hasson Associates
Financial Services Team- SRE/RM
£35000–40000
Hasson Associates
Junior Research Executive – Thought Leadership
£24000–26000
In the face of artificial intelligence’s text and language analysis potential, how should sentiment analysis evolve… https://t.co/QF2g5ppYwj
Advertising spending in the UK was flat in the first quarter of 2023 with 0.1% growth from the same period last yea… https://t.co/D7rj2drnRH
From the latest @ImpactMRS diamonds are arguably the ultimate luxury status symbol – but, in a changing world, insi… https://t.co/lswG6HEIol
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Financial Services – Associate Director
£50000–55000
Hasson Associates
Financial Services Team- SRE/RM
£35000–40000
Hasson Associates
Junior Research Executive – Thought Leadership
£24000–26000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON