Audiencerate and Nexi partner on data

The agreement will see Nexi use Audiencerate’s customer data platform to automate digital marketing campaigns.

The customer data platform manages and uses first-party data to help inform digital marketing.

Filippo Gramigna, chief executive at Audiencerate, said: “Our strategy is to continue to innovate in this space in order to allow all business types to take full advantage of their data assets and keep a consistent communication with their customers.”

Enrico Vecchio, chief technology officer and founder at Audiencerate, said: “Audiencerate’s customer data platform provides an intuitive user experience while harnessing the power of cloud technology.

“We have taken a significant step forward in empowering marketers to unlock the full potential of their data, and I am excited to see the transformative impact it will also have in the fintech space.”

Stefano Gatti, head of data and analytics at Nexi, said: “We wanted to take a more thoughtful, smart and efficient approach to our digital marketing.

“The Audiencerate customer data platform offers an easy to use, data-led automated and secure solution.”